Instead of being a recognizable image-like an apple or a bird-it’s an abstract geometric form that represents your business. Abstract logo marksĪn abstract mark is a specific type of pictorial logo. You need to think about the broader implications of the image you choose: do you want to play on your name (like John Deere does with their deer logo)? Or are you looking to create deeper meaning (think how the Snapchat ghost tells us what the product does)? Or do you want to evoke an emotion (as the World Wildlife foundation does with their stylized image of a panda-an adorable and endangered species)? 4. This is something that will stick with your company its entire existence. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use. Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. So make sure you hire a professional who’ll have an eye for detail.Ī pictorial mark (sometimes called brand mark or logo symbol) is an icon-or graphic-based logo. Your business name in a font alone likely won’t be distinct enough to capture the nuance of your brand. Remember that you’ll want to be scrupulous when creating a lettermark or a wordmark.Both lettermark and wordmark logos are easy to replicate across marketing material and branding thus making them highly adaptable options for a new, and developing, business.Having your name in a great, designed font will make your brand all the stickier.
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